Chicle Rosa:
Branding for a Sweet Shop Full of Fun.
A visual identity for a candy store that brings joy, color, and nostalgia to its customers.
What is Chicle Rosa?
"Chicle Rosa is a candy shop concept designed to capture the sweetness and playfulness of childhood, combined with a modern and vibrant aesthetic."
"Chicle Rosa is a candy shop concept designed to capture the sweetness and playfulness of childhood, combined with a modern and vibrant aesthetic."
What was the goal?
"To create a memorable and cohesive brand identity that reflects the shop's cheerful and colorful spirit, making it appealing to both children and adults."
"To create a memorable and cohesive brand identity that reflects the shop's cheerful and colorful spirit, making it appealing to both children and adults."
The logo combines rounded shapes and playful typography to reflect the fun and sweet vibe of the shop.
The colors evoke nostalgia, joy, and the irresistible appeal of candies.
Add candy-inspired illustrations or patterns used across branding.
A mix of modern sans-serif and playful handwritten fonts to create a dynamic and friendly atmosphere.
Packaging Design:
Mockups of candy bags, totebags, cups, or gift boxes.
Storefront Design:
Visuals of the shop’s signage, interior decor, or window displays.
Advertising and Merchandising:
T-shirts, loyalty cards, apron, cap, or gift vouchers.
Social Media Templates:
Posts or stories promoting the shop’s offers or seasonal products.